In a big week for Facebook, Mark Zuckerberg has posted that they are testing a new, more expressive Like button – they’re calling it ‘Reactions’. Initial testing is being carried out in Ireland and Spain before it is rolled out elsewhere.
You may have noticed that some businesses seem to like the idea of bypassing the need for a website altogether, using Facebook instead. You type their website address into you browser and you are taken straight to their Facebook page. Brilliant! You don’t need to worry about having to keep a website up to date, there’s no web hosting fee to factor in, and everyone loves Facebook….don’t they? And that’s where we find the first flaw in this master plan.