A lead magnet, also known as a freebie, is the valuable information that you offer to visitors of your website in exchange for their email address which you can then use for marketing purposes. The crossover with GDPR comes when you consider whether the visitor has consented freely to giving you their address, or whether
How GDPR Will Affect Your Interactions with Facebook Facebook is the perfect marketplace to enable small businesses to interact with their customers and target new ones. Unfortunately, this usually necessitates the sharing of information, and if this is personal data related to European citizens then it falls under the remit of GDPR. In order to
Every day we use the internet for a variety of tasks like sending emails, shopping, and paying bills. All of these processes involve sharing personal information about ourselves that ideally we would like to keep secure and private, and as a website owner you obviously try to keep any data you hold about your own
Are you ready for the challenges of ecommerce in 2016? Selling online is the fastest growing retail sector in the UK. Can you afford to be missing out?
Lead ads are a more direct way to run lead generation campaigns on Facebook. They let users express interest your product or service by filling out a form with their details which enables you to follow up with them.
In a big week for Facebook, Mark Zuckerberg has posted that they are testing a new, more expressive Like button – they’re calling it ‘Reactions’. Initial testing is being carried out in Ireland and Spain before it is rolled out elsewhere.
I was having a conversation with a friend of mine recently who has his own one-man business. He told me that he should really get a Facebook business page set up, but he has no interest in Facebook at all. I told him what I tell many of my clients who come to me to get started on social media marketing – you may not want to be on Facebook, but there are around 1.5 billion other people who are…and that’s a lot of potential customers! I’ve heard people say that they simply refuse to have anything to do with Facebook because they don’t agree with it. The simple message is, “Don’t ignore Facebook!”