Why Should I Use Facebook Ads?

I was having a conversation with a friend of mine recently who has his own one-man business. He told me that he should really get a Facebook business page set up, but he has no interest in Facebook at all. I told him what I tell many of my clients who come to me to get started on social media marketing – you may not want to be on Facebook, but there are around 1.5 billion other people who are…and that’s a lot of potential customers! I’ve heard people say that they simply refuse to have anything to do with Facebook because they don’t agree with it. The simple message is, “Don’t ignore Facebook!”