A lead magnet, also known as a freebie, is the valuable information that you offer to visitors of your website in exchange for their email address which you can then use for marketing purposes. The crossover with GDPR comes when you consider whether the visitor has consented freely to giving you their address, or whether
How GDPR Will Affect Your Interactions with Facebook Facebook is the perfect marketplace to enable small businesses to interact with their customers and target new ones. Unfortunately, this usually necessitates the sharing of information, and if this is personal data related to European citizens then it falls under the remit of GDPR. In order to
Every day we use the internet for a variety of tasks like sending emails, shopping, and paying bills. All of these processes involve sharing personal information about ourselves that ideally we would like to keep secure and private, and as a website owner you obviously try to keep any data you hold about your own
SSL certificates can seem intimidating. Read our quick guide to SSL certificates and find out if you need one for your website.
A quarter of your website’s traffic will be gone in four seconds if your website doesn’t load in time. Guest blogger Rick Talavera of Singlehop explains how to ensure your website is running as fast as possible, and includes a handy infographic.
A word that has been very much in the news of late is “hacking”. Away from the seedy world of unscrupulous journalists breaking into celebrity voicemail accounts, hacking is an everyday occurrence on the web. Some big names have been hit over the last year. Adobe recently had to inform no less than 38 million of its active users that account usernames and passwords had been stolen from their systems. Others who have been infiltrated include Facebook, Microsoft, Apple, the New York Times, and the US broadcaster NBC.