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Are you ready for the challenges of ecommerce in 2016? Selling online is the fastest growing retail sector in the UK. Can you afford to be missing out?
It came from States in 2013 and caused an almighty stir. But with UK shops reporting none of the chaotic scenes witnessed at some stores in 2014, have we had our fill of Black Friday?
Here we present one clear cut argument for why, above all others, the combination of WordPress and WooCommerce is all that you need for a kickass online presence and a shop almost each and every one of the features that you could ever have imagined.
What customer service processes do you have in place for your business? It doesn’t matter how efficient your fulfilment procedures are, things will go wrong from time to time, and how you deal with these incidents will either put customers off for life or make them more loyal.
If you are selling online in the UK, you should already be aware of the Distance Selling Regulations – the legislation that covers anything bought via online shopping, mail order, over the telephone or a TV shopping channel.
When you’re shopping online it doesn’t matter what the size of your purchase is, chances are you’ll find yourself drawn to read the product reviews left by previous customers. They can help you make a more informed decision as to whether the product is right for you and how good the retailer is. Depending on which source you look at, the increase in sales that a website can potentially see varies, but the general consensus of opinion is that including reviews on your online shop increases customer confidence and ultimately converts more sales. Still not convinced? Take a look around at the major players in ecommerce and you’ll be hard pushed to find one that does not include gathering and displaying customer reviews.
Selling online solely via your own web shop is becoming less of the norm. Whilst having your own online shop is still vital, multi-channel selling is becoming easier and more popular for the smaller retailer. Amazon and eBay sell practically everything under the sun, and for many online retailers they are the main competition. They already command a hefty market share and they’re out for more of it. However, instead of trying to beat them, why not join them?