A lead magnet, also known as a freebie, is the valuable information that you offer to visitors of your website in exchange for their email address which you can then use for marketing purposes. The crossover with GDPR comes when you consider whether the visitor has consented freely to giving you their address, or whether
Every day we use the internet for a variety of tasks like sending emails, shopping, and paying bills. All of these processes involve sharing personal information about ourselves that ideally we would like to keep secure and private, and as a website owner you obviously try to keep any data you hold about your own
SSL certificates can seem intimidating. Read our quick guide to SSL certificates and find out if you need one for your website.
Are you ready for the challenges of ecommerce in 2016? Selling online is the fastest growing retail sector in the UK. Can you afford to be missing out?
It came from States in 2013 and caused an almighty stir. But with UK shops reporting none of the chaotic scenes witnessed at some stores in 2014, have we had our fill of Black Friday?
Here we present one clear cut argument for why, above all others, the combination of WordPress and WooCommerce is all that you need for a kickass online presence and a shop almost each and every one of the features that you could ever have imagined.
What customer service processes do you have in place for your business? It doesn’t matter how efficient your fulfilment procedures are, things will go wrong from time to time, and how you deal with these incidents will either put customers off for life or make them more loyal.
If you are selling online in the UK, you should already be aware of the Distance Selling Regulations – the legislation that covers anything bought via online shopping, mail order, over the telephone or a TV shopping channel.
When you’re shopping online it doesn’t matter what the size of your purchase is, chances are you’ll find yourself drawn to read the product reviews left by previous customers. They can help you make a more informed decision as to whether the product is right for you and how good the retailer is. Depending on which source you look at, the increase in sales that a website can potentially see varies, but the general consensus of opinion is that including reviews on your online shop increases customer confidence and ultimately converts more sales. Still not convinced? Take a look around at the major players in ecommerce and you’ll be hard pushed to find one that does not include gathering and displaying customer reviews.