Love them or loathe them, there’s no denying that Google offers an incredible array of tools, especially for anyone who has a website. Yes, a number of them are available from other providers, but the convenience of having them all available under one roof makes them hard to resist…even more so when you take the zero price tag into consideration. Here’s a quick run through of just a few of Google’s offerings.
A word that has been very much in the news of late is “hacking”. Away from the seedy world of unscrupulous journalists breaking into celebrity voicemail accounts, hacking is an everyday occurrence on the web. Some big names have been hit over the last year. Adobe recently had to inform no less than 38 million of its active users that account usernames and passwords had been stolen from their systems. Others who have been infiltrated include Facebook, Microsoft, Apple, the New York Times, and the US broadcaster NBC.
We’ve spent a few articles looking at how your business can benefit from email marketing. This time we’re concentrating on how to bring your online shop and email marketing together.
In the last couple of articles we’ve been looking at how you can make the most of your email marketing. The types of emails that you send out can be wide and varied: you may be sharing information, sending offers and promotions, building your network, etc. Whatever the type of email that you send, remember what we touched on last time: have a clear objective in mind for your campaigns. A key way to achieving this is to keep it simple.
Whenever you send out an email campaign you should have a clear objective in mind for it. So, ask yourself what you need to achieve with it: are you looking to get repeat business from existing customers, or perhaps you want to nurture leads. Once you have established this, set some more precise goals. If you’ve exhibited at a trade show and have collected contact details from new prospects, you could be sending them follow-up information, with the goal being that they request more specific details.
Nowadays, there are so many ways of keeping in touch with people. If you use social media, how many times each day do you think you check your Facebook, Twitter, LinkedIn, etc. feeds? A fair few I’d imagine. Now tell me how many times a day you check your emails? Even with the plethora of social media available, email is still a key way of communicating with people…and customers. Email testing and tracking providers Litmus reported last year that 38% of emails are opened on a smartphone. That figure has likely to have increased by now. So, with even easier access to our emails, we’re checking them more and more often.
If you have a new product or service to launch, wouldn’t it be good to be able to present it your existing and potential clients? Not so easy if your clients are spread far and wide – perhaps not even in your own country. Why not host an online presentation, or ‘webinar’? Just as you might use your laptop or tablet for a physical presentation, you would do the same with a webinar – basically sharing the contents of your screen with your audience, be that a PowerPoint presentation or whatever.