A lead magnet, also known as a freebie, is the valuable information that you offer to visitors of your website in exchange for their email address which you can then use for marketing purposes. The crossover with GDPR comes when you consider whether the visitor has consented freely to giving you their address, or whether
Every day we use the internet for a variety of tasks like sending emails, shopping, and paying bills. All of these processes involve sharing personal information about ourselves that ideally we would like to keep secure and private, and as a website owner you obviously try to keep any data you hold about your own
Would you like to help us launch a new mobile app for use by small businesses?
After a few years’ absence, Kelso High School is entering a team in Young Enterprise Scotland 2017, aided by their Business Adviser Andrew McEwan of And We Do This.
Google is no longer showing PPC ads in the right sidebar on desktop searches. Why have they done this and what does this mean for advertisers?
With YouTube being the world’s second biggest search engine and more than 4 billion videos viewed on Facebook every day, can you afford to ignore video for your business?
SSL certificates can seem intimidating. Read our quick guide to SSL certificates and find out if you need one for your website.
Are you ready for the challenges of ecommerce in 2016? Selling online is the fastest growing retail sector in the UK. Can you afford to be missing out?
It came from States in 2013 and caused an almighty stir. But with UK shops reporting none of the chaotic scenes witnessed at some stores in 2014, have we had our fill of Black Friday?