Email Marketing – Part 2: Aims & Objectives

Whenever you send out an email campaign you should have a clear objective in mind for it. So, ask yourself what you need to achieve with it: are you looking to get repeat business from existing customers, or perhaps you want to nurture leads. Once you have established this, set some more precise goals. If you’ve exhibited at a trade show and have collected contact details from new prospects, you could be sending them follow-up information, with the goal being that they request more specific details.

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Email Marketing – Part 1: An Introduction To Email Marketing

Nowadays, there are so many ways of keeping in touch with people. If you use social media, how many times each day do you think you check your Facebook, Twitter, LinkedIn, etc. feeds? A fair few I’d imagine. Now tell me how many times a day you check your emails? Even with the plethora of social media available, email is still a key way of communicating with people…and customers. Email testing and tracking providers Litmus reported last year that 38% of emails are opened on a smartphone. That figure has likely to have increased by now. So, with even easier access to our emails, we’re checking them more and more often.

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Tips For Hosting Webinars

If you have a new product or service to launch, wouldn’t it be good to be able to present it your existing and potential clients? Not so easy if your clients are spread far and wide – perhaps not even in your own country. Why not host an online presentation, or ‘webinar’? Just as you might use your laptop or tablet for a physical presentation, you would do the same with a webinar – basically sharing the contents of your screen with your audience, be that a PowerPoint presentation or whatever.

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