You may not know what Generic Top Level Domains (gTLDs) are, but you’ll have seen plenty of them. They’re the .com, .net, etc. website addresses that you see. They are also the latest way to personalise your business’ domain name. There is an almost overwhelming number of domain endings to choose from; over 1000 have been released, some which may be directly related to the products or services you offer. Examples of these include, .photographer, .construction, .kitchen and .plumbing.