When you’re shopping online it doesn’t matter what the size of your purchase is, chances are you’ll find yourself drawn to read the product reviews left by previous customers. They can help you make a more informed decision as to whether the product is right for you and how good the retailer is. Depending on which source you look at, the increase in sales that a website can potentially see varies, but the general consensus of opinion is that including reviews on your online shop increases customer confidence and ultimately converts more sales. Still not convinced? Take a look around at the major players in ecommerce and you’ll be hard pushed to find one that does not include gathering and displaying customer reviews.