Email Marketing – Part 3: Content

In the last couple of articles we’ve been looking at how you can make the most of your email marketing. The types of emails that you send out can be wide and varied: you may be sharing information, sending offers and promotions, building your network, etc. Whatever the type of email that you send, remember what we touched on last time: have a clear objective in mind for your campaigns. A key way to achieving this is to keep it simple.