Email Marketing – Part 1: An Introduction To Email Marketing

Nowadays, there are so many ways of keeping in touch with people. If you use social media, how many times each day do you think you check your Facebook, Twitter, LinkedIn, etc. feeds? A fair few I’d imagine. Now tell me how many times a day you check your emails? Even with the plethora of social media available, email is still a key way of communicating with people…and customers. Email testing and tracking providers Litmus reported last year that 38% of emails are opened on a smartphone. That figure has likely to have increased by now. So, with even easier access to our emails, we’re checking them more and more often.